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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Complex Entertaiment Services Marketing Mix Proposal
 Bachurek, Ondřej ; Res, Jakub (referee) ; Mráček, Pavel (advisor)
The subject of this Master’s thesis is to define the individual instruments of the marketing mix and communication mix. The thesis also provides an analysis of the current condition of entertainment services. The result is a complex entertainment services marketing mix proposal.
Detailed record
Complex Entertaiment Services Marketing Mix Proposal
 Bachurek, Ondřej ; Res, Jakub (referee) ; Mráček, Pavel (advisor)
The subject of this Master’s thesis is to define the individual instruments of the marketing mix and communication mix. The thesis also provides an analysis of the current condition of entertainment services. The result is a complex entertainment services marketing mix proposal.
Detailed record

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